What do blur, ice creams and walking have in common?

They all featured in the 2009 Hyde Park gigs (not to mention a host of other headlining musicians). The Walking Works campaign had a stall throughout the Hyde Park gigs and Wireless music festivals, where we urged music-loving members of the public to pledge to walk a bit further one day the next week.

We had an ice cream themed stall and an brand spanking new ice-cream calculator which highlighted how long you have to walk to burn off the calories in the nations favourite ice-creams. A mini milk came in trumps at less than an 8 minute walk and a magnum flabbergasted the masses at around an hour to walk off! Have a peek at the chart below for other estimations.

(Sorry girls- we've got to walk a bit further than guys to burn off those summer treats).

ice cream calculator men.pdf 139.72 Kb

ice cream calculator women.pdf 151.54 Kb

Well, our ploy seemed to have worked as hundreds of you came by and took an interest in the campaign and 700 of you pledged to take action and get walking next week. Here's a little snapshot of how we got on, needless to say the ice cream hats proved somewhat popular with the punters: